The first official item of the 11th West Expo---- Chaoshan Plum Blossom Festival held in Yuhang, Hangzhou,which is famous for its excellent aroma of Plum Blossom on February the 15th. This festival took the culture of Chaoshan Plum Blossom as a core to promote the culture of Plum Blossom, Jinshi calligraphy and religious cultures, fully protect and excavate the resources of Chaoshan, strengthen the brand as a famous scenic spot, and set out the results of renovation and protection comprehensive. On the opening day, the crowds of Chaoshan showed that West Expo festival activities play a important role in the promotion of expand domestic demand and increase vigor. Next, West Expo office, tour commission and other departments will put four scenic spots---- Hangzhou Xixi, Lingfeng, Gushan, Chaoshan together to make them become the country's Plum Blossom Festivals.